de Young Museum
San Francisco
Exhibition Identity
San Francisco
Exhibition Identity
1. Wild Poster Set
2. Museum Entrance
2. Muni Platform
3. Bus Stop
2. Museum Entrance
2. Muni Platform
3. Bus Stop
Paul McCartney Photographs 1963–64: Eyes of the Storm came to the de Young Museum with the request, from both the National Portrait Gallery and the McCartney Studio, for reenvisioned identity to be developed by our in-house team.
We were inspired by the cinematic appeal of this body of work. The appearance of motion in the landscape images, conjured a cinematic experience, elements of soft focus elude to depth, and drag recons time. An aspect of type in film is the tradition of how crediting is handled. The lexicon is iconic, with narrow letter forms and compartmentalized sections. Paired with motion blur or a landscape orientation, this heavily enforces the notion of film production.
We were inspired by the cinematic appeal of this body of work. The appearance of motion in the landscape images, conjured a cinematic experience, elements of soft focus elude to depth, and drag recons time. An aspect of type in film is the tradition of how crediting is handled. The lexicon is iconic, with narrow letter forms and compartmentalized sections. Paired with motion blur or a landscape orientation, this heavily enforces the notion of film production.
